Confidential Proposal - March 2026
INCOGNI
x VO2 STRATEGY

Incremental podcast reach for your privacy-first brand- shows you're not buying yet, with real rates and real data.

Channel
Podcast
Shows Identified
25 podcasts
Monthly Reach
72M downloads
Format
Host-Read
REDUCE CPA - INCREASE ROAS - HOST-READ TRUST - CREATOR ALIGNMENT - FULL-FUNNEL ATTRIBUTION - PRIVACY AUDIENCE -
REDUCE CPA - INCREASE ROAS - HOST-READ TRUST - CREATOR ALIGNMENT - FULL-FUNNEL ATTRIBUTION - PRIVACY AUDIENCE -
REDUCE CPA - INCREASE ROAS - HOST-READ TRUST - CREATOR ALIGNMENT - FULL-FUNNEL ATTRIBUTION - PRIVACY AUDIENCE -
- 01 -YOUR PODCAST PLAN

BUILT FOR INCOGNI. READY TO RUN.

We analyzed 3,400+ podcast properties against Incogni's audience profile- privacy-conscious adults 25-55, tech-savvy, cross-spectrum news consumers. Here are three plan tiers using real shows, real rates, and real performance data. Zero overlap with your existing 337-show portfolio.

Low Budget
$25K/mo
Shows7
Monthly Reach7.2M
FormatHost-Read

Focused test- 7 news, politics, and education shows. Prove incremental reach in 90 days.

Recommended
Medium Budget
$52K/mo
Shows14
Monthly Reach26.5M
FormatHost-Read

Balanced mix- cross-spectrum news, politics, and broad appeal shows for maximum coverage.

High Budget
$105K/mo
Shows25
Monthly Reach72M
FormatHost-Read

Full portfolio- tech, news, true crime, comedy, and culture. Maximum incremental reach at scale.

The Shows

Real rates from our partners. Real audience data from Podscribe. Click any show to listen.

News & Politics
The NewsWorthy
The NewsWorthy
Daily news digest- concise, balanced, 10 minutes
Privacy-minded listeners who stay informed daily- the exact person checking if their data is exposed.
66% renewalAdvertisers in Category:NordVPNExpressVPN
$4,118
per ep
346K
dl/mo
Talking Feds
Talking Feds
Legal analysis, politics- 54% male, educated demo
Audience that understands government data collection and values personal privacy protections.
80% renewalAdvertisers in Category:SimpliSafeQuince
$2,824
per ep
338K
dl/mo
#SistersInLaw
#SistersInLaw
Legal and political commentary from four attorneys
Legal-savvy audience that cares about rights, regulation, and keeping personal info out of the wrong hands.
66% renewalAdvertisers in Category:BetterHelpQuince
$3,388
per ep
319K
dl/mo
Bulwark Takes
Bulwark Takes
Political commentary- 63% male, high-income demo
Educated, high-income listeners who take proactive steps to protect their digital footprint.
73% renewalAdvertisers in Category:ExpressVPNDeleteMe
$6,618
per ep
18.1M
dl/mo
The Benny Show
The Benny Show
News and politics- young, engaged male audience
Young male audience that's tech-native and skeptical of institutions- core Incogni buyer profile.
58% renewalAdvertisers in Category:ExpressVPNKeeps
$7,059
per ep
2.5M
dl/mo
The President's Daily Brief
Daily news briefing- informed, professional audience
Listeners who consume news like a briefing value efficiency- the same mindset that drives automated data removal.
59% renewal
$3,529
per ep
4.6M
dl/mo
The Ken Harbaugh Show
Politics, policy, and national security
National security-aware audience that already thinks about data exposure and institutional accountability.
70% renewal
$3,529
per ep
4.2M
dl/mo
Pod Force One
News and commentary
100% advertiser renewal rate signals deeply engaged listeners who act on host recommendations.
100% renewal
$2,588
per ep
145K
dl/mo
The Bulwark Podcast
The Bulwark Podcast
In-depth political analysis- 7.2M monthly downloads
One of the largest political podcasts in the US- massive scale with an audience that values informed decision-making.
61% renewalAdvertisers in Category:ExpressVPNHims
$13,676
per ep
7.2M
dl/mo
Brian Kilmeade Show
Brian Kilmeade Show
News and commentary- 60% male, conservative audience
Conservative news listeners are among the most responsive to privacy and data protection messaging.
68% renewalAdvertisers in Category:LifeLockSimpliSafe
$8,471
per ep
48K
dl/mo
Start Here
Start Here (ABC News)
Daily news from ABC- mainstream, broad audience
Mainstream news consumers represent Incogni's widest addressable market- mass awareness at premium scale.
56% renewalAdvertisers in Category:NordVPNRing
$10,118
per ep
1.8M
dl/mo
Technology & Education
Darknet Diaries
Darknet Diaries
True stories of cybercrime, hacking, and data breaches
The single best audience fit in podcasting for a data removal service- listeners who viscerally understand data exposure.
$41,176
per ep
350K
dl/mo
The WAN Show
Weekly tech news with Linus Tech Tips- 1M+ monthly downloads
Tech enthusiasts who already understand data brokers and VPNs- Incogni is a natural next step for this audience.
52% renewal
$17,206
per ep
1.1M
dl/mo
The Jordan Harbinger Show
The Jordan Harbinger Show
Interviews, self-improvement, critical thinking- 1.4M monthly
Self-optimizers who take action- Jordan's audience converts because they trust his recommendations deeply.
56% renewalAdvertisers in Category:NordVPNNetSuite
$4,470
per ep
1.4M
dl/mo
Broad Reach & Culture
The Shawn Ryan Show
The Shawn Ryan Show
Military, intelligence, and current affairs- 20M monthly downloads
An audience steeped in security awareness and operational discipline- they understand why data exposure matters.
58% renewalAdvertisers in Category:Black Rifle CoffeeAG1
$37,647
per ep
19.9M
dl/mo
The Daily Show: Ears Edition
The Daily Show: Ears Edition
Comedy Central's flagship- 2.4M monthly downloads
Young, educated, media-literate audience that's receptive to privacy tools presented with personality.
53% renewalAdvertisers in Category:HelloFreshBetterHelp
$11,471
per ep
2.4M
dl/mo
Serialously with Annie Elise
True crime- 3.9M monthly downloads, highly engaged audience
True crime listeners are already thinking about personal safety and digital exposure- Incogni closes that loop.
61% renewal
$10,294
per ep
3.9M
dl/mo
20/20 (ABC)
Investigative journalism and true crime- 4.4M monthly
Premium investigative journalism audience that takes threats seriously and acts on them.
58% renewal
$7,529
per ep
4.4M
dl/mo
Story Warz
Story Warz
Comedy storytelling- 90% male, 1M+ monthly downloads
Young male comedy listeners are a high-value segment for data removal- tech-forward and ad-responsive.
71% renewalAdvertisers in Category:DraftKingsManscaped
$8,824
per ep
1.1M
dl/mo
Mile Higher
Mile Higher
Mysteries, conspiracy, society & culture- 812K monthly
Conspiracy and mystery listeners are naturally skeptical of data collection- Incogni validates their instincts.
53% renewalAdvertisers in Category:NordVPNSimpliSafe
$8,529
per ep
812K
dl/mo
- 02 -WHY VO2 FOR INCOGNI

$221K/MO. 337 SHOWS.

WHERE'S YOUR NEXT WAVE?

Incogni already runs one of the largest podcast portfolios in privacy tech. The channel works. But scale creates blind spots- shows that weren't available six months ago, properties with audience overlap you haven't tested, rate efficiencies on networks where we have existing relationships. VO2 brings 3,400+ partner properties, negotiated rates, and managed execution to unlock the next layer of reach.

Incogni's Audience
Privacy-conscious, 25-55, tech-savvy, $60K+ HHI
Current Podcast Spend
~$221K/mo across 337 shows
Our Whitespace
25+ shows with zero current overlap. 72M incremental downloads/mo.
- 03 -WHAT VO2 DELIVERS

OUR CAMPAIGNS. OUR RESULTS.

These are actual outcomes from VO2-managed podcast campaigns for DTC subscription brands.

VO2 Client - Premium Wellness & Nutrition

VO2 managed host-read campaigns across Joe Rogan, Candace Owens, Megyn Kelly. Bottom-funnel activation through mission-aligned creator partnerships.

ROAS2.4X
CPA$40
Conversions60K
Impressions102.8M
VO2 Client - Microbiome Health

VO2 set a 1.2X ROAS goal. Actual results exceeded 2X target through strategic show selection and creative optimization.

ROAS3.2X
CPA$26
Conversions13K
Impressions86.6M

16X ROAS on a single campaign- where timing, culture, and VO2 execution converge.

- 04 -90-DAY PILOT

TEST. VALIDATE. SCALE.

01

Launch & Learn (Days 1-30)

7-10 shows across news, tech, and culture. Host-read ads with Incogni-specific creative. Full attribution from day one via Podscribe pixel.

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First reads live. Data flowing.

02

Validate & Optimize (Days 31-60)

Cut underperformers. Double down on winners. A/B test creative angles. Negotiate renewal rates on top shows.

→

Clear signal on what converts.

03

Scale & Compound (Days 61-90+)

Expand to 20+ shows. Lock in annual deals. Build an always-on podcast engine alongside your existing buy.

→

Predictable, scalable growth.

READY TO
ACTIVATE?

Let us build a creator-media engine that compounds.

colin@vo2strategy.com →